The Innotour project “DigiKoop” aims to strengthen the strategic capacity of tourist regions and companies. The focus is on innovative cooperation models with appropriate incentive structures for cooperation. The use of customised digitalisation instruments should enable solutions that offer added value to the guest and make optimal use of cost-related synergy potentials within the cooperation.
The Swiss Association of Municipalities (SGV) acts as project sponsor. Swiss Post is contributing specific know-how in the field of digitization to the project. conim and the Research Center for Tourism at the University of Berne (CRED-T) have overall operational responsibility for the project and support the partners in the pilot regions in developing and implementing the inter-company business concepts.
- Region Aletsch Arena: Hotelleriesuisse Valais-Wallis, Aletsch Arena AG and several hotels
- Region Gstaad Saanenland: Gstaad Saanenland Tourismus and other regional actors
- Region Prättigau: Regionalentwicklung Prättigau and other regional actors
The experiences from the pilot regions will be shared at national meetings and through appropriate platforms with the regional and tourism development actors in other regions.