On behalf of Gstaad Saanenland Tourismus, TALK AG and Lenk-Simmental-Tourismus AG, conim is supporting the project “Implementation of the digital transformation in tourism destinations”, which is co-financed through the New Regional Policy (NRP). Other project partners are Touristika GmbH, the CRED-T Tourism Research Centre at the University of Bern and Made in Bern AG.
The digital transformation experience gained in the destination of Gstaad serves as a model and “best practice application” for the destination of Adelboden-Lenk-Kandersteg. At the same time, Gstaad benefits from the activities of Adelboden-Lenk-Kandersteg in the area of digitalisation.
The focus of the model project is on the following areas:
- Adaptation of the “digital implementation concept Gstaad” to Adelboden-Lenk-Kandersteg.
- Implementation of suitable business concepts for the digital guest card using the knowledge gained in Gstaad from the Innotour project “DigiKoop”.
- Consistent use of infrastructural and operational synergy potentials for the implementation of the digital transformation in terms of “shared services”.
The project will be launched in March 2021.