Development of the business model for a Start-Up

conim supported two entrepreneurs and their team in the development of a suitable business model and the business plan for a innovative project in the fields «Smart Clothing» and «Wearables».

The project is a model case of how the combination of innovative technology, seed-financing and the exploitation of a long standing relationship network can create added value.

Keywords: MedTech, digitalization, development of the business model, network organization, interdisciplinary approach for the solution of complex problems, business plan, company valuation, search for investors.