conim realised a project to strengthen the cooperation in the hotel sector in an alpine region. The intention is to exploit the available intercompany synergy potential between hotels, to create attractive accommodation establishments and to increase the efficiency of the marketing budget. Based on a “quick check” of the hotels in the region, first outlines of business concepts have been developed. The next step focuses on the development and implementation of a tailored intercompany business concept for a «unique hotel group» connecting selected establishments.